Provide the very best level (Gold Standard) of Clinical Care together with the most cost-effective transport service to all patients (service users) from, or wherever they need to be transferred to, whatever their medical requirements may be, via the most appropriate transfer method available (Ground, Air – AA or Commercial, Rail or Sea).

H - Highest Quality Care Provision possible

E - Effective Leadership & Management to ensure best service provision

A - Always listening to Patients, Clients & Staff

R - Responsive to all criticism to enable continual improvement and development of staff, service provision and best practice

T - Treat everyone with equality and diversity in all aspects of their service provision

S - Safeguard all service users and staff from harm & abuse

Ensure that the business is prepared for all eventualities to safeguard the ability of the service to provide all the above aims, visions and purpose.